Build The Body Your Life Deserves
The fitness system designed specifically for busy career-driven moms to lose stubborn fat, rebalance hormones, and feel strong, confident, and in control of their bodies again.
Build The Body Your Life Deserves
The fitness system designed specifically for busy career-driven moms to lose stubborn fat, rebalance hormones, and feel strong, confident, and in control of their bodies again.
It's time to reclaim your confidence...
For years you've been putting yourself at the bottom of the priority list..
You built the career.
You raised the family.
You handled the chaos.
But somewhere along the way…
• Your energy disappeared
• The weight stopped responding
• Your metabolism slowed down
• Workouts stopped working
• And the body you used to recognize feels completely different
And the worst part?
Most fitness advice still treats you like you're a 20 yr old old old with no responsibilities.
The Bad Ass Mom Method
Strategic Foundation
This is where everything starts.
Instead of random workouts and diets, we build a clear strategic plan designed for your busy life.
• Strategic nutrition that fits your schedule
• Personalized workouts that maximize results
• Foundational habits that support energy, fat loss, and consistency
No guessing.
No extremes.
Just a clear structure built for busy moms.
Identity Reset
This is the difference between temporary weight loss and permanent transformation.
Most women lose weight… then gain it back.
Why?
Because they changed their behavior temporarily but never changed their identity.
Inside the program we help you shift how you see yourself:
From someone who tries to get in shape
To someone who lives like a strong, confident woman.
When your identity changes, your habits follow automatically.
Momentum Accountability
Motivation fades. Momentum doesn’t.
Instead of relying on willpower, we use our 3-tier accountability system to help you stay consistent and keep moving forward.
• Coaching support
• Progress tracking
• Structured check-ins
This keeps you building momentum week after week until results become inevitable.
Hormone Bio-Optimization
Once the foundation and momentum are built, we go deeper.
We analyze key factors that influence fat loss and energy such as:
• Hormonal balance
• Metabolic health
• Gut health and digestion
This allows us to break through plateaus, restore energy, and accelerate results without extreme dieting or overtraining.
Strategic Foundation
This is where everything starts.
Instead of random workouts and diets, we build a clear strategic plan designed for your busy life.
• Strategic nutrition that fits your schedule
• Personalized workouts that maximize results in minimal time
• Foundational habits that support energy, fat loss, and consistency
No guessing.
No extremes.
Just a clear structure built for busy moms.
Identity Reset
This is the difference between temporary weight loss and permanent transformation.
Most women lose weight… then gain it back.
Why?
Because they changed their behavior temporarily but never changed their identity.
Inside the program we help you shift how you see yourself:
From someone who tries to get in shape
To someone who lives like a strong, confident woman.
When your identity changes, your habits follow automatically.
Momentum Accountability
Motivation fades. Momentum doesn’t.
Instead of relying on willpower, we use our 3-tier accountability system to help you stay consistent and keep moving forward.
• Coaching support
• Progress tracking
• Structured check-ins
This keeps you building momentum week after week until results become inevitable.
Hormone Bio-Optimization
Once the foundation and momentum are built, we go deeper.
We analyze key factors that influence fat loss and energy such as:
• Hormonal balance
• Metabolic health
• Gut health and digestion
This allows us to break through plateaus, restore energy, and accelerate results without extreme dieting or overtraining.
Women Just Like You Getting REAL RESULTS..
2000+ Transformations
FOH Supervisor Vanessa lost 52lbs in 6 months
with an underactive thryoid
Sr Amazon Executive Megan lost 72lbs in 12 months
and got a big promotion
Former Cheerleader Hailey lost 32lbs in 6 months after having a baby
Restaurant owner Lori lost 25lbs in 4 months
during menopause
Busy travel nurse Sarah lost 48lbs in 6 months
and got her energy back
Yacht Director lost 32 lbs in 12 months
and is rocking her bikini
How To Get Started...
Step 1: Complete An Application
Step 2: Schedule A Zoom Strategy Call
Step 3: Get Your Custom Plan
Ready To Take Back Control Of Your Body?
3 Levels Of Transformation...
On-Demand Coaching
Access the full system with expert guidance when you need it.
This option gives you complete access to the Bad Ass Mom Bio-Optimized System, so you can finally follow a clear strategy designed specifically for busy working moms.
Inside, you’ll get structured strength training programs, hormone-smart nutrition strategies, and the lifestyle framework we use to help women lose stubborn body fat, rebuild their energy, and feel confident in their bodies again.
You’ll also have access to our weekly office hour coaching calls, where our expert team answers questions, provides guidance, and helps you stay on track.
This option is perfect for women who want the full roadmap while still maintaining the flexibility to implement the system at their own pace.
Custom Coaching
Personalized strategy, direct support, and built-in accountability.
This is our most popular coaching option.
Instead of following a general framework, your entire program is built around your body, schedule, lifestyle, and goals.
You’ll receive personalized strength training and nutrition strategies designed to help you lose fat, build lean muscle, and improve energy, all while working around the demands of your career and family life.
You’ll also work directly with our coaching team for 1-on-1 support and accountability, ensuring you stay consistent and keep progressing.
We also address the deeper factors that often hold women back from seeing results, including hormones, metabolism, stress, and recovery, so your body can finally start responding the way it should.
This level of coaching is ideal for women who are ready to stop guessing and create a lasting transformation.
Elite Coaching
Our most advanced transformation experience yet.
Elite Coaching is designed for women who want to fully optimize their health, metabolism, and performance at the highest level.
Along with everything included in Custom Coaching, this program includes advanced medical testing and analysis to give us deeper insight into how your body is functioning.
This may include advanced testing such as:
• Comprehensive blood work
• Genetic testing
• Gut health analysis
These insights allow our team to identify underlying factors affecting fat loss, energy levels, recovery, and hormonal balance.
Using this data, we refine your nutrition, training, recovery, and lifestyle strategies to create the most precise and optimized transformation plan possible.
This level of coaching is designed for women who want the most advanced level of personalization, insight, and results.
It's time to take back your body...
“One year from now you’ll wish you started today.”
Meet The Founder
Alyssa Haze - Bad Ass Mom
Alyssa is a busy mom of three, a 7-figure entrepreneur, and a leading expert in helping high-achieving women reclaim their bodies, energy, and confidence.
With over a decade of experience in the fitness and health industry, Alyssa has helped thousands of women break free from the cycle of dieting, exhaustion, and inconsistent results by implementing strategies designed specifically for the realities of modern motherhood.
She holds a Bachelor of Science in Kinesiology and Nutritional Science, is a Level 3 Certified Personal Trainer, a Level 2 Holistic Lifestyle Coach, and a TM-Certified Hormone Coach, giving her a deep understanding of how metabolism, hormones, and lifestyle factors influence a woman’s ability to lose fat and feel their best.
As the co-founder of the Bad Ass Mom Project, Alyssa has built a global coaching movement dedicated to helping busy, career-driven moms build strong, confident bodies without sacrificing their careers, families, or sanity.
Her mission is simple: to show women that success in life and strength in your body should go hand in hand.
Meet The Founder
Alyssa Haze - Bad Ass Mom
Alyssa is a busy mom of three, a 7-figure entrepreneur, and a leading expert in helping high-achieving women reclaim their bodies, energy, and confidence.
With over a decade of experience in the fitness and health industry, Alyssa has helped thousands of women break free from the cycle of dieting, exhaustion, and inconsistent results by implementing strategies designed specifically for the realities of modern motherhood.
She holds a Bachelor of Science in Kinesiology and Nutritional Science, is a Level 3 Certified Personal Trainer, a Level 2 Holistic Lifestyle Coach, and a TM-Certified Hormone Coach, giving her a deep understanding of how metabolism, hormones, and lifestyle factors influence a woman’s ability to lose fat and feel their best.
As the co-founder of the Bad Ass Mom Project, Alyssa has built a global coaching movement dedicated to helping busy, career-driven moms build strong, confident bodies without sacrificing their careers, families, or sanity.
Her mission is simple: to show women that success in life and strength in your body should go hand in hand.
Bad Ass Fit LLC - The Bad Ass Mom Project
©2026 All Rights Reserved
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
Results vary depending on the starting point, goals, and effort. Exercise and proper diet are necessary to achieve and maintain weight loss and muscle definition. The testimonials featured may have used more than one FierceFit product or extended the program to achieve their maximum results.
Consult your physician and follow all safety instructions before beginning any exercise program or using any supplement, nutrition plan or meal replacement product, especially if you are pregnant, breastfeeding, or if you have any unique or special medical conditions.
The contents on our website are for informational purposes only and are not intended to diagnose any medical condition, replace the advice of a healthcare professional, or provide any medical device, diagnosis, or treatment.